Impact of Informational Nudges on Sustainable Consumption in India

Title

Impact of Informational Nudges on Sustainable Consumption in India

Subject

Economics

Description

A pilot study to understand the impact of priming and visual cues that inform consumers about sustainable shopping practices on the purchasing behavior of Indian consumers
, particularly in encouraging pro-environmental choices in Fast Moving Consumer Goods(FMCG)

Creator

Paanini Vaidya

Meta Tags

economics, sustainability, behavioural economics,

Files

Collection

Citation

Paanini Vaidya, “Impact of Informational Nudges on Sustainable Consumption in India,” URSS SHOWCASE, accessed November 2, 2025, https://linen-dog.lnx.warwick.ac.uk/items/show/1005.