Employer Branding in Consulting Firms: Signals of Growth, Progression and Work-Life Balance

Title

Employer Branding in Consulting Firms: Signals of Growth, Progression and Work-Life Balance

Subject

Warwick Business School

Creator

Gowoon Lee

Date

2025

Contributor

Natasha Mwila

Abstract

This project analyses 20 consulting job advertisements, coded using signalling theory (Connelly et al., 2011) into three core themes: Career Progression (CP), Growth Opportunities (GO), and Work-Life Balance (WLB). The study examines how firm size influences employer branding narratives and the messages received by applicants.

Meta Tags

employer branding, consulting firms, signalling theory, organsational culture

Files

Collection

Social Sciences

Citation

Gowoon Lee, “Employer Branding in Consulting Firms: Signals of Growth, Progression and Work-Life Balance,” URSS SHOWCASE, accessed November 2, 2025, https://linen-dog.lnx.warwick.ac.uk/items/show/960.